on April 3, 2015 by Victor Pitts
is the industry leader when it comes to supporting portfolio sales.
the recent introduction of our new portfolio sales feature, a question we often
encounter is, “How do I know when it is appropriate to sell my domains as a
portfolio as opposed to individual listings?”
the answer is not that simple. The decision to sell as a portfolio or as an
individual listing depends upon whether combining the domains increases the
chances of selling the domains, or if the grouping of domains increases the
value of the domains of the portfolio.
are a few suggestions for combining domain names to be sold as portfolios
instead of individual listings:
of domains with related names or phrases may be good candidates for portfolio
sales. For example, if you have multiple domains such as shoestore.com,
shoestores.com, and shoestore.net, etc., it is recommended to sell those
domains as a portfolio. They would be worthwhile selling as a portfolio as
buyers may have interest in purchasing multiple variations of similar
would also make sense to bundle domains that follow a common theme into a
portfolio. One could sell a portfolio with domains such as dogfood.co,
cattrees.net, howtotrainyourdog.com or other keyword or phrase domains related
to pet care.
consideration to make is if the domains get a fair amount of traffic. Each of
those high-ranking domains can then be bundled together and listed as a
high-traffic portfolio. Seasoned investors know that the more traffic a domain
receives, the higher the interest will be.
some of the most common and best performing types of portfolios we see are
.COM, .ORG, and .NET bundles. These are good options for those with large
portfolios of unrelated or lower-performing traffic domains.
best part about buying and selling through the above.com Marketplace is that
traffic statistics can be viewed at the domain level (if available). All of the
data is Verified by Above which means that we report on the statistics we
collect, allowing for further transparency and reassurance while bidding on or
purchasing a domain portfolio. No longer will you need to endure comparing
apples to oranges while making a business decision.
you would like more information about Above.com’s portfolio support, visit the
Above.com Marketplace or contact our support team.