comfirmed that Google’s parent company Alphabet Inc registered alphabet.top
defensively on 14th Aug 2015. The popularity, perspective, meaning of .top
domain once again helped high end company Google to compete in the branding
might be a direct entrance to Google parent company’s website, becoming one
more .top live site of big brand.
chose abc.xyz over .com and registered alphabet.top right after. New gTLDs have
gained an upper hand over .com along the way. Branding feature of .top domains
becomes more prominent.
BMW owns a
company providing auto service, and its website is alphabet.com. And this was
bad news for Alphabet Inc, but luckily they had alphabet.top. Alphabet and BMW
will start a new round of battle in brand protection, in which the literal
meaning of Alphabet.top incisively shows Google’s aggressiveness, surpassing
attitude and strength.
Google Inc ranks No.1 in search engine
market and chrome ranks No.3 in browser market, supporting the application of
new gTLDs. So far, it has registered google.top, chrome.top, gmail.top and
alphabet.top, an indication of its strategy in brand protection. In addition to
Google, many other brands also have taken .top domains like Apple Inc, Yahoo,
OTTO, Baidu, etc, so do many other emerging new business.