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Early Data Suggests New gTLDs Perform Well in Search Environment

By Paul Stahura

 

Internet addresses registered in new gTLDs are holding their own against—and in some cases outperforming—comparable addresses registered in legacy domains like .COM, according to new data that provides the best window yet into the operational functionality of new gTLD addresses.

 

A question on everyone’s mind in the run up to new gTLDs was: how would new domains perform in the wild against legacy domains on the key criteria of search? Even though Donuts bet on the hypothesis that new gTLDs would be better than their limited and outdated legacy counterparts by virtually every measure, we could not be sure how new domains would perform in search until we began to see them in use. Now, less than a year after the public availability of the first-launched gTLDs, we’re getting early indications of just how effective new gTLDs can be.

 

Several recent studies and data analyses by search experts and domain investors studying new gTLD performance suggest that the first generation of new gTLD addresses are either matching or outperforming legacy gTLDs and ccTLDs in search performance.

 

Search company Total Websites published the results of a series of targeted case studies on keyword-rich domains registered in new gTLDs and found “it’s clear to see that new gTLD domains do boost SEO rankings.”

 

In an interview on Reddit, Globerunner’s SEO Expert Bill Hartzer remarked on his own qualitative and quantitative analysis of new domain performance:

 

“Based on the New gTLD vs. Dot Com research that I did, Google tends to prefer the new gTLDs versus the .com, at least in Google AdWords. In fact, they gave the new gTLDs we tested more impressions for less money. And new gTLDs convert just as well as a traditional .com domain.”

 

Finally, German SEO pros Searchmetrics conducted an apples-to-apples comparison of new domain addresses vs. legacy ccTLD addresses and found that, on average, .BERLIN addresses s