At 1:27 p.m. August 14th 2015 America time, Google’s new established holding parent company Alphabet successfully registered alphabet.top, which will be used as a direct entry to it’s official website.
As there are several global companies with the brand “alphabet”, including a car service company affiliated to German BMW Group, Google has actually won this battle and it is
predicted in a foreseeable future that Google and BMW will start a new round of competition in brand protection as well as in various other aspects, like SEO, business identity establishment,
better branding and few errors, high-recognition among customs, etc.
Alphabet.top boasts the meaning of “first-class”and “high-end”and it fully demonstrates google’s strength and sensitivity in brand protection.
Thanks to Google, New gTLDs Increase in Value
New gTLDs have become important choice of enterprises. It is reported that abc.top, a.top and g.top were purchased earlier by a Chinese domainer, which will increase in value as abc.xyz.
According to how Google treats new gTLDs, there will be comprehensive growth in the whole new gTlDs domain market.