New gTLD became open for registration from
2014. So far there’vebeen over 700 delegated new gTLDs by ICANN, which meant
more choices for domain investors. Let’s see more about the popular new gTLDs
in China from below.
.Top went into General Availability on 18th
Nov 2014, a few months later than other popular TLDs, and has more than 260k
registrations so far, the fifth most registered new gTLD in the world. .Top
means the best, top-notch, and it is a three-letter word, easy to type and
remember, understandable and acceptable in any part of the world. Images of
brand companies are lifted greatly when integrated with .top website. World
famous companies like Google, Baidu and Yahoo registered their trademark
related .top domains in the first time.
.Top become more and more popular home and
abroad. Tens of thousands of .top domain are listed and sold on domain
marketplaces like Sedo, Ename, West263 etc. Sales information are reported on
famous domain media as well, a few of which are 55.yop, 58.top, 66.top and
.xyz is one of the most registered new
gTLDs, open for registration from 1st June 2014, operated by XYZ company.
.xyz are the last three letters in the
alphabet. After Google’s parent company Alphabet Inc chose abc.xyz as its new
website to show relevance between their website and the company name.
.club went into market from May 2014. .club
domains are suitable for socialization related websites. It has some sales
reported overseas like wine.club sold for $140k, coffee.club $100k, vegas.club
$10k; But .club doesn’t have high price sales in China yet. A Chinesedomainer
once purchased che(car).club for 10k CNY.
.wang was operated by Zodiac registry, open
for public registration from June 2014. .wang is a new gTLD targeted at Chinese
users. Pinyin “wang” caters to Chinese typing habbit. And also gives meaning of
“net” to the website. .wang has a registration volume of 200k at present, being
the sixth most registerd new gTLD in the world.
.wang attracted certain attention on Ename
auction, with their baoxian(insurance).wang sold at 71k CNY, tuangou(group
buying).wang 50k CNY and 188.wang 78k CNY.
.ren is an extension with obvious Chinese
characteristic since its pronunciation can easily lead people to associating it
with “People(人/ren)”.It was launched by Beijing Oakpacific Company, the owner of
well-known RenRen.com, and was into general availability on October 15th 2014.
However, there were few transactions of .ren domains in the market, except
geo-domains like Jiangsu.ren, Zhejiang.ren and Shandong.ren, sold at a price of
100,000 CNY respectively.
Challenges for New gTLD Development
1.Marketing: New gTLDshould strive for
better brand promotion and benign market environment with good government
policy before it can penetrate to end-users. MIIT emphasizes internet security
and has strict control over the use of new gTLD for the long-term strategy. So
in the foreseeable future many new gTLDs couldn’t get license from MIIT, thus
couldn’t be used to build website in China.
2.Technology: The application of new gTLDs
in different fields should be accelerated so as to consolidate its brand image
and attract end-users to build high-end websites. To achieve this goal,
technology plays an important role, like port connection, SEO, etc, which could
enhance customer experience and thus become a “commodity” they can trust.
A large number of new gTLDs will emerge in
domain market, which will bring out lots of premium and short domains, even
single letter/digit ones. It’s advisory that never buy too many domains with
extensions that lack comprehensive promotion channels, or those couldn’t be
widely accepted/used. The only criteria
of whether an extension will survive or not is whether it’s useful or not. For
example, Google chose .TOP and .XYZ, injecting new vitality to the new gTLD
Therefore, in comparison with
long-established .com/.net, new gTLD has abundant resources and great potential
in value increase, thus providing a good opportunity both for end-users to
build websites and domainers to invest in premium domains. The kernel is to
match a good keyword with mainstream extension, and expand the application in